Frost & Sullivan Lauds ABICOR BINZEL for its Technology Excellence in Designing Industry-first and Scientifically Attested Products that Best Address Market Trends
Leveraging customer intelligence, ABICOR BINZEL identified an immediate customer need for products that ensure welders’ safety, health and work comfort.
MOUNTAIN VIEW, Calif. — November 20, 2013— Based on its recent analysis of the welding torches market, Frost & Sullivan recognizes ABICOR BINZEL (BINZEL) with the 2013 Europe Frost & Sullivan Award for Product Leadership. BINZEL’s advanced line of lighter-weight and feature-rich torches for manual welding delivers high performance and value to users. The company’s commitment to product development has led to high acceptance of its products - the ABIMIG® A T LW Torch line and the RAB GRIP Line of Fume Extraction Torches.
The air-cooled ABIMIG® A T LW Torch uses aluminium in the ‘BIKOX® LW’ cable lines, which reduces the weight of the torch and eventually, eliminates the laboriousness associated with traditional torches. The torch features a flexible neck facilitated by the torch's ‘T interface’. This design enables the welder to easily change the torch neck for different welding requirements in less than a minute, without requiring any equipment. Like this welders always have best accessibility to the components to be welded by adopting the welding torch and not forcing their body to be in an unhealthy posture.
ABIMIG® A T LW Torch’s modular attribute has given it a competitive edge over the traditional welding torches in terms of enhanced efficiency, improved ergonomics, and reduced operational costs. Further, to enable welders to better grip the torch, BINZEL has designed the handle of the torch using 2K components that give a soft feel.
Meanwhile, the company’s RAB GRIP Line of torches with value-added features reduces the cost of welding by nearly 20 percent by doing away with the need for external protection systems. This solution is fully compatible with the company’s FES-200 units and delivers a best-in-class fume extraction efficiency of 95 percent. The fumes released during the welding processes are trapped and extracted right at the arc, which is the release point of the fumes. The unique FES-200 W3 – licensed for all CrNi steel, also features an audible meter that alerts the user when the filter needs to be cleaned. It also reduces noise pollution and helps customers achieve high energy efficiency. It was developed specifically to meet the demands of chrome and nickel material jointing and is certified by the Institute of Work Safety with the W3 license for all welding applications.
The RAB GRIP Line also features a softer ‘black’ grip design and ‘BIKOX® LW’ cable lines, which reduces the weight of these torches by almost 15 percent. The key differentiating start-stop characteristic of the FES-200 unit, which is automated, enables the unit to function only when welding is in progress. This extends the life of the motor nearly five times.
Leveraging its customer-centric focus on improving the safety and health of welders, BINZEL has successfully increased the annual production volume of its advanced fume extraction torches by around 30 percent over 2011. The company sells more than 500,000 welding torches a year, despite not being a one-stop supplier of welding equipment.
“These breakthrough offerings are completely compatible with all the welding power sources dominant across the globe. BINZEL always makes sure all its technologies are patent-protected in terms of design, utility or full range of features,” said Frost & Sullivan Research Analyst Guru Mahesh. “Moreover, it ensures the durability of its offerings through the offer of top-quality accessories such as suction funnels. This allows its customers to enjoy a consistent increase in their welding efficiency standards.”
To further ensure that its customers continue to enjoy this significant rise in their operational efficiencies, BINZEL has established an international sales network to speed up the delivery of its offerings (including wearing and spare parts), not just in Europe but across the world.
“Through its offer of the ABIMIG® A T LW Torch line as well as the RAB GRIP Line of Torches, BINZEL has played a vital role in improving the safety and the health conditions of welders involved in manual welding,” noted Mahesh. “Overall, the use of these products results in a significant leap in the productivity levels of the customers’ operational processes through the optimization of both time and operational expenditures.”
Each year, Frost & Sullivan presents this award to the company that has demonstrated innovation in product features and functionality that provides enhanced quality and higher value to customers. The award recognizes the rapid acceptance such innovation finds in the marketplace.
Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.
About ABICOR BINZEL (BINZEL)
To recognize technological trends and innovative design is one of the power of our company. Founded 1945 Alexander Binzel Schweisstechnik GmbH & Co. KG early specialized in the development and production of inert-gas shielded welding and cutting torches for MIG/MAG, TIG and plasma.
Since that time many patented developments characterize the world of welding and cutting and put an international standard.
With more than 34 subsidiaries, more than 20 exclusive sales partners and over 1.000 employees worldwide the ABICOR BINZEL Group is represented in more than 50 countries.
Our production plants are located in the headquaters in Buseck, near Gießen and in our plant in Dresden – both in Germany, as well as in the United States, Brazil, India, China and Russia.
In 1997 the Company brand ABICOR BINZEL was established as the expression of a company strategy depending on innovation and globalization following a clear brand policy.
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